Effective Date: February 9, 2026
Last Updated: February 9, 2026

BrightWell Clean LLC ("BrightWell Clean," "we," "us," or "our") operates the website www.brightwellclean.com and provides luxury cleaning services throughout the Washington DC, Maryland, and Virginia (DMV) metropolitan area. We are committed to protecting the privacy and security of our clients and website visitors ("you" or "your").

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:

• Visit our website
• Use our online booking system
• Schedule or receive our cleaning services
• Subscribe to our communications
• Interact with us in any other manner

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access our website or use our services.

We collect the information needed to schedule, deliver, and improve our services. The types of information we collect include:

A. Contact Information

• Full name
• Email address
• Phone number
• Mailing address

B. Payment & Billing Information

• Billing address
• Payment details needed to process transactions (typically handled securely by our payment processors)

C. Property & Service Information (including access)

• Service address(es)
• Property details (e.g., residential home, Airbnb/vacation rental, office/commercial space; bedrooms/bathrooms; approximate size)
• Scheduling details and service preferences (frequency, requests, green cleaning preferences, laundry preferences)
• Special instructions (pets, allergy considerations, areas requiring special attention)
• Property access information, such as entry/lockbox codes, keys, gate codes, parking instructions, and alarm codes (collected to access and service the property)

D. Communications

• Information you provide when you contact us (by phone, email, web forms, or SMS/text)
• Customer support messages, feedback, reviews, and related records
• Contents of communications and attachments you choose to send us

E. Property Photos / Media (quality assurance and turnover proof)

• Photos or videos of the property taken before, during, or after service (e.g., to document completed work, support quality assurance, confirm turnover readiness, record pre-existing issues, or address disputes)
• Where practical, we avoid capturing sensitive personal items; you may also request guidance on preparing areas you prefer not to be photographed

F. Job Applications

• If you apply for employment, we collect the information you submit (e.g., contact details, resume, work history, education, references)

A. Usage & Device Information

• IP address, browser type, operating system, and device identifiers
• Pages viewed, time spent, links clicked, and interaction with our booking system
• Referring/exit pages and access times

B. Location Information

• Approximate location derived from IP address
• If enabled on your device, we may collect more precise location data to support scheduling and service coverage

C. Cookies & Similar Technologies
We use cookies and similar technologies for essential site functions, analytics, and (where applicable) advertising measurement. You can control cookies through your browser settings; some site features may not function properly if cookies are disabled.

We may receive information from:

• Payment processors (transaction confirmations and fraud prevention signals)
• Scheduling/booking and communications vendors you interact with through our tools
• Property management or rental platforms, if you book through them (e.g., Airbnb/VRBO)
• Background check providers (employment screening, with consent)
• Advertising/analytics providers (campaign performance and aggregated insights)
• Public sources are used as needed to verify addresses or help prevent fraud

We use your personal information for the following purposes:

Service Delivery:

• Schedule, coordinate, and perform cleaning services at your property
• Process payments and manage billing
• Communicate service confirmations, reminders, updates, and follow-ups via email, phone, or SMS
• Dispatch cleaning teams and optimize routing
• Handle special requests, allergies, and green cleaning product preferences

Customer Support:

• Respond to inquiries, complaints, and service requests
• Resolve disputes and troubleshoot issues
• Maintain records of our communications with you

Business Operations:

• Improve and personalize our services
• Develop new service offerings and features
• Conduct internal research, analytics, and quality assurance
• Train staff and monitor service quality
• Manage employee applications and recruitment

Marketing & Communications:

• Send service-related messages (e.g., confirmations, updates, receipts) and, where permitted, marketing messages (you may opt out at any time)
• Conduct customer satisfaction surveys and request reviews
• We do not use your mobile number for marketing texts unless you opt in (see Section 7 for SMS/Text Messaging)

Legal & Safety:

• Comply with applicable laws, regulations, and legal processes
• Enforce our Terms and Conditions and other policies
• Protect against fraud, unauthorized access, and security threats
• Respond to law enforcement requests or court orders
• Defend our legal rights in disputes or litigation

With Your Consent:

• Any other purposes disclosed to you at the time of collection and to which you have consented

We do not sell your personal information. We also do not share, rent, or trade personal information with third parties or affiliates for their own marketing or promotional purposes.

We may share personal information in these limited circumstances:

Service Providers (processors and vendors)
We share information with vendors who help us run our business and deliver services, such as:

• Payment processors (to process transactions)
• Scheduling/booking and CRM providers (to manage appointments and client records)
• Email and SMS/text messaging providers (to send service-related communications)
• IT, hosting, analytics, and security vendors
• Background check providers (employment screening, with consent)

Our Cleaning Teams
We share only what is reasonably necessary for service delivery (e.g., service address, access instructions/codes/keys, and special instructions).

Legal, Safety, and Compliance
We may disclose information to comply with law or legal process, protect rights and safety, prevent fraud, and enforce our terms and policies.

Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, or asset sale, information may be disclosed and transferred in connection with that transaction.

With Your Consent
We may share information for other purposes you authorize.

SMS / Mobile Information
No mobile information (including phone numbers and SMS consent) will be shared with third parties or affiliates for marketing or promotional purposes. We may share mobile information with service providers who help deliver our text messages (e.g., messaging platforms), solely to provide that service.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Active Customers: We retain your information for the duration of our service relationship and for a reasonable period thereafter to address inquiries or disputes.

Inactive Customers: If you have not used our services for three (3) years, we may archive or delete your account information, except as required for legal, accounting, or regulatory compliance.

Marketing Communications: If you unsubscribe from marketing emails or SMS messages, we retain your contact information on a suppression list to honor your opt-out request.

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmitted through our website
• Restricted access to personal information on a need-to-know basis
• Regular security assessments and employee training
• Secure storage of physical records containing personal information

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Depending on your location, you may have certain rights regarding your personal information:

Access, Correction, and Deletion

• You may request access to the personal information we hold about you
• You may request that we correct inaccurate personal information
• You may request deletion of personal information, subject to legal and contractual obligations

Marketing Preferences

• Email: Use the "unsubscribe" link in promotional emails
• Calls: Ask to be added to our Do Not Call list

SMS / Text Messaging (TCPA)

• If you opt in, we may send texts, including appointment confirmations, scheduling updates, service reminders, and—where you separately consent—promotional messages.
• Message frequency varies. Message and data rates may apply.
• To opt out at any time, reply STOP to any message. You may receive one final confirmation text.
• For help, reply HELP or contact us using the details below.

Cookies

• Adjust your browser settings to block or delete cookies (some site features may not function properly)

Do Not Track

• Our website does not currently respond to "Do Not Track" signals

Questions or Complaints

• If you believe we have violated your privacy rights, contact us at support@brightwellclean.com. You may also contact the appropriate regulator.

To exercise any of these rights, contact us at:

• Email: support@brightwellclean.com
• Phone: (833) 487-7378
• Mail: BrightWell Clean LLC, PO Box 40873, Washington, DC 20016

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of categories and specific pieces of personal information collected
• Right to Delete: Request deletion of personal information (subject to exceptions)
• Right to Opt-Out of Sale: We do not sell personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To submit a request, contact us using the information in Section 7 above. We will verify your identity before processing your request.

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 13 years of age. If you believe a child has provided us with personal information, please get in touch with us immediately at support@brightwellclean.com, and we will take steps to delete such information.

Our website may contain links to third-party websites, including social media platforms, payment processors, or partner services. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party sites you visit.

BrightWell Clean operates in the United States and primarily serves customers in the Washington, D.C., Maryland, and Virginia area. Your personal information is stored and processed on servers located in the United States.

If you access our website or services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our services, you consent to this transfer.

District of Columbia Residents

• The District of Columbia does not currently have a comprehensive consumer privacy statute. You still have rights under applicable federal laws, including CAN-SPAM and the Telephone Consumer Protection Act (TCPA) for calls/texts.

Maryland Residents

• We do not share personal information with third parties for their direct marketing purposes.

Virginia Residents (VCDPA)
If you are a Virginia resident, you may have rights under the Virginia Consumer Data Protection Act (VCDPA), including:

• The right to confirm whether we process your personal data and to access it
• The right to correct inaccuracies in your personal data
• The right to delete personal data we have obtained about you
• The right to obtain a copy of your personal data (where applicable)
• The right to opt out of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (as applicable)

To submit a request, use the contact details in Section 7. We may need to verify your identity before we can complete your request. If we decline your request, you may appeal by contacting us at support@brightwellclean.com with the subject line "VCDPA Appeal."

We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, services, legal requirements, or other operational reasons. When we make material changes, we will:

• Update the "Effective Date" at the top of this policy
• Post a notice on our website homepage
• Send an email notification to registered users (if material changes affect how we use your information)

We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after changes are posted constitutes your acceptance of the revised Privacy Policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please get in touch with us:

BrightWell Clean LLC
Email: support@brightwellclean.com
Phone: (833) 487-7378
Mailing Address: PO Box 40873, Washington, DC 20016
Website: www.brightwellclean.com

You may also submit inquiries through the contact form available on our website.

By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.